On Amazon (and other marketplaces), making sense of the ever-evolving search engine algorithm can feel impossible. But, if you want your products to sell, it’s essential to nail down the factors that can bump your product to the top (or the bottom) of the organic search list.
Don’t worry — we’ve got you covered. Below, we’ll dig into a few of those algorithm-influencing factors and how you can use them to improve your rankings, inform your ad spend choices and, ultimately, sell more product on Amazon.
The Sweet Spot — Sales Velocity & SEO
Two key components of Amazon’s A10 Algorithm are sales velocity and search engine optimization (SEO). These two elements feed into one another, and both have serious implications for your listing’s ranking. If you strike a strong balance between these two, you can find yourself in the A10 sweet spot.
SEO is pretty straightforward. How do you sell more? Show up when people search for you. The more visible you are for a certain keyword (that’s SEO), the faster you’re going to sell products (that’s sales velocity). With Amazon’s algorithm, the faster you sell products, the higher your products will rank for relevant keywords. You want to be in the loop of increasing both your keyword rankings and your sales velocity. That’s how you get to the top of search results and sell more product overall.
Give Me an Example?
Let’s say the product we’re selling on Amazon is a stainless steel water bottle. For this product, we know relevant keywords could be things like “stainless steel water bottle” (of course) and “travel thermos.” We want to track our position on each of these keywords for this product and keep an eye on how we stack up against the competition. That way, we know where we’re gaining rankings or where we’re losing revenue.
Once we have that information, we can dig into who’s outranking us. This helps us dial in on ways to improve our listing’s SEO. It also helps us decide if it’s worth putting some ad spend behind the listing.
So, How Do I Track My Rankings?
There are a bunch of tools and software out there to help you track your Amazon rankings. One that we like to use is Helium 10. Helium 10’s keyword tracker offers an easy-to-use interface with a range of options. You can simply input your ASIN and it’ll return a report on how well you rank for given keywords. Try inputting competitor ASINs too to see how they stack up.
If you want to boost your Amazon sales, you need to understand and work within the A10 Algorithm. Tracking your keyword rankings is a great place to start feeding that SEO-to-sales-velocity cycle and build momentum for your listings.