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If you’ve ever wondered “Is it really worth it to personalize my marketing?” here are five quick stats you need to know. Personalized marketing can: Boost your revenue by as much as 15% Cut your acquisition costs in half 96% of marketers say personalization helps them advance customer relationships 88% say they saw a measurable improvement in business results from …
In February, Urban Outfitters Inc. began testing a new brand loyalty-building tactic: a paid membership program. The program, called UP, charges an annual membership fee for a range of benefits like 15% off purchases, free shipping and returns, etc. The price tag of that annual fee is determined by the market in which the member lives. For the next six …
On Amazon (and other marketplaces), making sense of the ever-evolving search engine algorithm can feel impossible. But, if you want your products to sell, it’s essential to nail down the factors that can bump your product to the top (or the bottom) of the organic search list. Don’t worry — we’ve got you covered. Below, we’ll dig into a few …
You know who your target audience is — but how do you keep your finger on the pulse of what they want? If you’re nailing meeting them where they’re at right now, that’s worth celebrating. But it also makes now the perfect time to position yourself to accommodate their needs as they, and your business, change. As the world changes, …
As we navigate strange and unpredictable times, it’s interesting to see how commercials are evolving — and, how they’re staying the same. There’s success to be found in crafting a commercial that speaks to the changes, hardships and pain points people are experiencing right now. We’ve seen lots of proof in the past year that people want their favorite brands …
Right now, shipping costs are reaching all-time highs around the world — and, thanks to Amazon, so are consumer expectations that the shipping fees they pay should be low or nonexistent. In fact, shipping prices can seriously hurt your sales potential. They’re a leading cause of cart abandonment — according to a recent Paypal study, 43% of shoppers say they …
Etsy has long been a household name — but if you rewind to its birth in the early 2000s, there’s a fascinating story to be told. Before it became the $2 billion entity it is today, Etsy used some unique, innovative and downright crafty tactics to get their start. @mozaymarketing What brand strategies inspire you? Let’s talk about Etsy!#fyp #growthhack …
Automating some of your marketing activities can help you cover your basic strategy bases without sacrificing time that’s better spent on the bigger picture.
With over 200 million users visiting at least one Business Profile each day, it’s no wonder Instagram has quickly become a go-to platform for businesses big and small. It solidified its popularity as an entertainment and social media app years ago. But, in the past year, we’ve also seen Instagram make moves toward becoming a popular e-commerce platform. In 2020, …
2020 was a tough year for many — especially small businesses. They’ve had to calculate and navigate layoffs (one survey says as much as 75% of small businesses planned to lay off at least one team member) and survive drastic drops in profitability. But not all businesses were impacted equally by COVID. As the year wore on, consumer expectations changed …
