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It’s been a tumultuous two weeks in the United States (to say the least). In the wake of the storming of the U.S. Capitol, everyone is a little on edge. But brands, marketers and public relations professionals in particular have had, and will continue to have, their work cut out for them. Following the events of last week, many brands …
When it comes to e-commerce, you have to nail your product page. We know consumers are increasingly moving away from brick-and-mortar shopping and taking to the internet instead (especially in the era of COVID). Of course, this means potential customers can’t see, feel, or experience a product in person before making a purchasing decision. This is where the product page …
LinkedIn, like most social platforms, saw immense growth in 2020. The professional networking platform has kicked off 2021 by releasing new statistics about usage. Their aim is to convince the B2B space that it’s never been a better time to invest marketing dollars into LinkedIn. Below, we explore a few of the key statistics. User Base Growth With many unexpectedly …
On the heels of Facebook announcing plans to acquire customer service platform Kustomer, Hootsuite just announced its acquisition of digital customer engagement platform Sparkcentral. Their aim in integrating with a customer service platform is quite similar to Facebook’s, too. The goal is to solve one of the major pain points e-commerce brands experience: being flooded with customer service messages via …
Everyone (and their cat) is on Instagram. Ever since being acquired by Facebook (who might have to sell IG soon) in 2012, the photo- and video-based social media platform has gained ground as a staple in our everyday lives. A Place to Discover Brands & Products In 2020, when social connections were few and far between, Instagram offered a space …
2020 was a huge year for video content. First came the rise of TikTok, then the release of Instagram Reels — both designed to draw in audiences with snappy, engaging videos. With most people stuck at home for much of the year, these platforms found massive engagement by providing the social atmosphere, togetherness, and lightheartedness people craved. The Overlap of …
2020 was a year filled with wrenches — wrenches thrown into our social lives, our budgets, and our marketing plans. Keeping an eye on the latest news, it looks like more wrenches are inbound for 2021 — especially for marketers. From the FTC’s lawsuit against Facebook, to Apple’s release of an iOS update that could complicate personalized advertising, we’re all …
Apple and Facebook, two of the biggest power players in the tech space, are at odds over the upcoming iOS 14 update — and things are starting to get ugly. The update includes one specific new feature that Apple is calling App Tracking Transparency. It includes a pop-up asking users if they’d like to allow the apps on their device …
It seems like every time we looked over our shoulders in 2020, more major news was barreling toward us. From the pandemic and all its economic and social impacts, to the election cycle, to the growth of major political and social movements — as marketers, most of us were left picking up the pieces of strategies we had at the …
Successful digital marketing starts with a strong web presence. From your full-time website to your one-off landing pages, it’s easy to lose legitimacy in the eyes of your audience — and, ultimately, risk losing leads or sales — when you fail to answer the following question: What Do I Want My Audience to Think on This Page? You’re probably already …
