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When it comes to social media, Facebook is nothing short of royalty — but the Federal Trade Commission’s lawsuit moves to divvy up the monarchy into smaller, independent businesses. Having over 1.62 billion daily users, the Facebook platform alone is a force to be reckoned with. But, when you add in the other apps and social media platforms the company …
On the heels of TikTok’s 2020 rise to fame, Instagram has continuously made moves to keep up. From releasing Reels (a very TikTok-like feature) right in the middle of a potential TikTok ban being announced in the US, to expanding shoppable posts around the same time that TikTok partnered up with Shopify, Instagram has been feeling the heat to keep …
TikTok grew exponentially in 2020, due largely to the global pandemic. In a time filled with isolation and solitude, the app offered a new way for people to connect. By September, a whopping 800 million worldwide users were posting or interacting with TikToks daily. Though the video content platform certainly had its trials this year, including contending against a ban …
If your business has a presence on Facebook or Instagram, it’ll be no surprise to you that customer service by way of social media is the new normal. In fact, you may have even used your own social media direct messages to ask customer service questions. 59% of Facebook users and 34% of Instagram users report using these platforms to …
If Cyber Monday sales are any indicator, covid won’t be canceling the holidays this year. Despite many still struggling to make ends meet in the pandemic-damaged US economy, Cyber Monday saw the highest e-commerce sales in history. According to Adobe’s analysis of one trillion e-commerce site visits, sales reached a record-breaking $10.8 billion — a total that falls a bit …
Going into Black Friday, expectations were scattered. But there was one resounding consensus: Just like the rest of 2020, Black Friday was going to look a lot different than previous years. Of course, that prediction was spot on. But what were the key differences between this year’s biggest shopping day and 2019? 1. E-Commerce Sales Soared With more consumers staying …
Walmart is the latest to join the shoppable video content movement we’ve seen this year. In recent months, TikTok teamed up with Shopify to bring e-commerce to the app, Google announced their new influencer-based video shopping app, Shoploop and made moves to turn YouTube into a shopping platform. Now, Walmart is partnering with Tastemade to make it easy for consumers …
Since 2018, when Amazon acquired PillPack, consumers have been awaiting the announcement of their new prescription delivery services. The wait is over — on Tuesday, Amazon officially announced the upcoming launch of Amazon Pharmacy. Amazon’s push into the pharmaceutical industry will cause traditional pharmacies such as CVS, Walgreens, and even grocers like Walmart to take a hit on their medication-based …
As of May 2020, more than two million American households have decided to cut cable or satellite TV, turning toward streaming services such as YouTube TV, Hulu, Netflix, and many more. With so many people turning away from cable, what does this mean for advertisers? Connected TV is growing, and growing fast. With new streaming services popping up daily, Connected …
This week, Google announced via their AI blog that they’re exploring new ways to use artificial intelligence — namely, in the creation of video content. URL2Video is still in prototype mode, but it’s already pretty impressive. This program works exactly the way the name suggests — it takes existing web pages and automatically turns their content into engaging videos. What …
