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TikTok has boomed into an entertainment giant, boasting over 100 million highly engaged consumers in just the United States. This week, TikTok announced its new partnership with the fastest-growing e-commerce platform — Shopify. Pairing Shopify’s catalog of over 1 million merchants with TikTok’s fast-growing, engaged audience seems like a no-brainer. As video continues to gain popularity as the go-to social …
The world’s largest video platform is getting ready to capitalize on its highly engaged viewers. Earlier this week, Google announced that they plan to turn YouTube into a shopping platform. The platform stated that the goal is to turn YouTube’s videos into a catalog, allowing users to buy products directly from YouTube. This comes as an interesting pairing with their …
As the future of TikTok in the United States remains uncertain, Instagram is continuing its efforts to combat the growing video platform — and get ahead of the Google Shoploop buzz. Beginning on Monday, Instagram allowed users to test shopping functionality within Instagram TV videos. They also plan to release shoppable Reels later in the year. As TikTok recently developed …
In a move to help brick-and-mortar businesses find new ways to reach their audience in a pandemic-influenced market, Google has made several changes to its advertising platform, including a change to its Search Term Report. Now, Google is shifting its efforts to drive more offline sales, helping businesses with a brick-and-mortar store gain sales. These efforts are based on insights …
ICYMI – As part of Amazon’s push in the last year to bolster its self-service ad management platform, which has historically been less than desirable, the company introduced a new ad type called Sponsored Brands Video earlier this year. Similar to other ad types available through Amazon, Sponsored Brands Video allows advertisers to target ad delivery based on user searches …
With millions of people choosing to cancel their traditional TV subscriptions this year, YouTube is continuing its goal of capturing video demand and budget. With over 2 billion logged-in monthly users, marketers can now target audiences at a more granular level thanks to Youtube’s new advanced contextual targeting feature. Historically, YouTube has allowed marketers to target consumers based on their …
Less than a month after goliath retailer Walmart announced their partnership with Shopify to create an online marketplace for vendors, Kroger has decided to get in on the action. Kroger will join Amazon and Walmart in offering an e-commerce platform where third-party sellers can reach new customers without much of the inventory risks associated with wholesale. As demand for essential …
If your brand is active on social media and is looking to attract new customers, developing an influencer strategy could be the right move. With the rise of instagram, we’ve seen a flood of social influencers appearing in our feeds. As social media continues to become the standard avenue of social connection, communication and inspiration, it’s no wonder influencer marketing …
Amazon is continuing to look for unique ways to help advertisers reach new customers. This month, the e-commerce giant began selling display ads on Twitch, the fastest-growing broadcasting network for content creators and gamers. Twitch is a highly interactive platform in which viewers chat and comment back and forth with their favorite streamers, making it attractive to brands trying to …
If you have ever run ads on Facebook or Google, you’ve likely received an email like the one below: For the past several years, Google, Facebook, and now even Amazon “account reps” are reaching out to offer strategic advice on how to optimize your ad dollars on their platform. At first glance this offer for a free account check up …
