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“[AI] is going to change the world more than anything in the history of mankind. More than electricity.” — Dr. Kai-Fu Lee, 2018, AI Oracle & Venture Capitalist What is Artificial Intelligence (AI)? According to Wikipedia, Artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines, unlike the natural intelligence displayed by humans and animals. The term “artificial …
In digital marketing, access to reporting and results is crucial to optimizing performance. Analyzing this data is how you determine exactly what adjustments you should make to your campaigns and content to better reach your target audience. When using Google advertising, the Search Terms Report provides important data regarding what searches your ads are being shown for as well as …
Storytelling is one of the most powerful ways to breathe life into your brand. It’s a primary component of a strong content marketing approach. Storytelling is a powerful tool that every business should master to build a strong and loyalty-inspiring brand. When done well, storytelling can do wonders for a business — it can turn a brand into a legacy, …
Black Friday is usually an exciting day of door-busting deals, stores bustling with customers, and people prepared to shop ‘til they drop. But, in all the complexity of 2020, signs are pointing to a much different-looking Black Friday than we’ve ever seen before. What will Black Friday 2020 look like? In recent years, there’s been a steady rise in the …
If you’re a user of Facebook News, you may have noticed the release of a new feature: Subscription Linking. What is Subscription Linking? The new subscription linking feature allows Facebook users to read the content to which they’re subscribed without being required to log in when navigating to locked or paywall-blocked subscription content via Facebook. How Does it Work? Let’s …
As businesses continue to look for ways to connect with new audiences, influencer marketing presents a unique opportunity for brands that are active on social media. With the launch of new Facebook and Instagram features, like Reels, paid events and Facebook Shop, now could be the perfect time for your brand to kick off an influencer campaign. What makes an …
On August 20, Facebook compiled insights from a set of reports. The reports consisted of data taken from surveys, third-party research and native Facebook data. These reports provide marketers with a broad look at media trends in the wake of COVID-19. The insights cover 5 Key Areas: Safer Shopping It’s no surprise, new safety requirements are top of mind for …
Since 2003, LinkedIn has been a unique online space for professionals and businesses to connect and build influence. 17 years later, LinkedIn is home to around 675 million monthly users. Often acknowledged for its effectiveness as a recruiting platform, LinkedIn presents more than just job opportunities — it has also become a powerful opportunity-builder as a marketing tool for B2B …
As events are going digital during COVID-19, Facebook is creating a big opportunity for businesses to engage their customers in new ways. Facebook Launches Paid Online Events In a new feature, businesses can now create, promote, collect payment, and host events all in one place. This allows consumers to “attend” events and engage with the community without putting themselves at …
Recently, we were asked the question: Which technique will receive a better open rate for a B2B campaign — InMail or email? While the open rate on InMail is almost always better than cold email, open rate is just one factor to consider. Take the following into account when choosing where to run your B2B campaign. Open Rates We’ve seen …
