Protecting Your 2021 Marketing Plan

2020 was a year filled with wrenches — wrenches thrown into our social lives, our budgets, and our marketing plans. Keeping an eye on the latest news, it looks like more wrenches are inbound for 2021 — especially for marketers. From the FTC’s lawsuit against Facebook, to Apple’s release of an iOS update that could complicate personalized advertising, we’re all …

Facebook vs. Apple: Two Tech Giants Tussle Over iOS 14 Data Privacy Updates

Apple and Facebook, two of the biggest power players in the tech space, are at odds over the upcoming iOS 14 update — and things are starting to get ugly. The update includes one specific new feature that Apple is calling App Tracking Transparency. It includes a pop-up asking users if they’d like to allow the apps on their device …