Below you'll find a list of all posts that have been tagged as “B2B marketing”
LinkedIn, like most social platforms, saw immense growth in 2020. The professional networking platform has kicked off 2021 by releasing new statistics about usage. Their aim is to convince the B2B space that it’s never been a better time to invest marketing dollars into LinkedIn. Below, we explore a few of the key statistics. User Base Growth With many unexpectedly …
Since 2003, LinkedIn has been a unique online space for professionals and businesses to connect and build influence. 17 years later, LinkedIn is home to around 675 million monthly users. Often acknowledged for its effectiveness as a recruiting platform, LinkedIn presents more than just job opportunities — it has also become a powerful opportunity-builder as a marketing tool for B2B …
Recently, we were asked the question: Which technique will receive a better open rate for a B2B campaign — InMail or email? While the open rate on InMail is almost always better than cold email, open rate is just one factor to consider. Take the following into account when choosing where to run your B2B campaign. Open Rates We’ve seen …
