Black Friday 2020 Results: Top 3 Insights on Consumer Trends

Going into Black Friday, expectations were scattered. But there was one resounding consensus: Just like the rest of 2020, Black Friday was going to look a lot different than previous years. Of course, that prediction was spot on. But what were the key differences between this year’s biggest shopping day and 2019? 1. E-Commerce Sales Soared With more consumers staying …

Black Friday 2020: Most Consumers Won’t Shop Brick-and-Mortar

Black Friday is usually an exciting day of door-busting deals, stores bustling with customers, and people prepared to shop ‘til they drop. But, in all the complexity of 2020, signs are pointing to a much different-looking Black Friday than we’ve ever seen before. What will Black Friday 2020 look like? In recent years, there’s been a steady rise in the …