If you’ve ever wondered “Is it really worth it to personalize my marketing?” here are five quick stats you need to know. Personalized marketing can: Boost your revenue by as much as 15% Cut your acquisition costs in half 96% of marketers say personalization helps them advance customer relationships 88% say they saw a measurable improvement in business results from …
Urban Outfitters Latest Brand to Join Growing Paid Membership Program Trend
In February, Urban Outfitters Inc. began testing a new brand loyalty-building tactic: a paid membership program. The program, called UP, charges an annual membership fee for a range of benefits like 15% off purchases, free shipping and returns, etc. The price tag of that annual fee is determined by the market in which the member lives. For the next six …
How to Use Storytelling in Your Content Marketing
Storytelling is one of the most powerful ways to breathe life into your brand. It’s a primary component of a strong content marketing approach. Storytelling is a powerful tool that every business should master to build a strong and loyalty-inspiring brand. When done well, storytelling can do wonders for a business — it can turn a brand into a legacy, …