Pile of nametags

Easy Ways to Boost Your Sales with Personalized Marketing

If you’ve ever wondered “Is it really worth it to personalize my marketing?” here are five quick stats you need to know. Personalized marketing can: Boost your revenue by as much as 15% Cut your acquisition costs in half 96% of marketers say personalization helps them advance customer relationships 88% say they saw a measurable improvement in business results from …

Urban Outfitters Sign

Urban Outfitters Latest Brand to Join Growing Paid Membership Program Trend

In February, Urban Outfitters Inc. began testing a new brand loyalty-building tactic: a paid membership program. The program, called UP, charges an annual membership fee for a range of benefits like 15% off purchases, free shipping and returns, etc. The price tag of that annual fee is determined by the market in which the member lives. For the next six …

How to Use Storytelling in Your Content Marketing

Storytelling is one of the most powerful ways to breathe life into your brand. It’s a primary component of a strong content marketing approach. Storytelling is a powerful tool that every business should master to build a strong and loyalty-inspiring brand.  When done well, storytelling can do wonders for a business — it can turn a brand into a legacy, …