Hootsuite Seeks to Streamline Customer Service Conversations by Acquiring Sparkcentral

On the heels of Facebook announcing plans to acquire customer service platform Kustomer, Hootsuite just announced its acquisition of digital customer engagement platform Sparkcentral. Their aim in integrating with a customer service platform is quite similar to Facebook’s, too. The goal is to solve one of the major pain points e-commerce brands experience: being flooded with customer service messages via …