What Can We Learn from the Biggest Cyber Monday in History? December 3, 2020

If Cyber Monday sales are any indicator, covid won’t be canceling the holidays this year. Despite many still struggling to make ends meet in the pandemic-damaged US economy, Cyber Monday saw the highest e-commerce sales in history. According to Adobe’s analysis of one trillion e-commerce site visits, sales reached a record-breaking $10.8 billion — a total that falls a bit …

Black Friday 2020: Most Consumers Won’t Shop Brick-and-Mortar September 2, 2020

Black Friday is usually an exciting day of door-busting deals, stores bustling with customers, and people prepared to shop ‘til they drop. But, in all the complexity of 2020, signs are pointing to a much different-looking Black Friday than we’ve ever seen before. What will Black Friday 2020 look like? In recent years, there’s been a steady rise in the …