Advanced Contextual Targeting Unveiled on Youtube

With millions of people choosing to cancel their traditional TV subscriptions this year, YouTube is continuing its goal of capturing video demand and budget. With over 2 billion logged-in monthly users, marketers can now target audiences at a more granular level thanks to Youtube’s new advanced contextual targeting feature.  Historically, YouTube has allowed marketers to target consumers based on their …

It’s Time to Use AI in Your Marketing Strategy

“[AI] is going to change the world more than anything in the history of mankind. More than electricity.” — Dr. Kai-Fu Lee, 2018, AI Oracle & Venture Capitalist What is Artificial Intelligence (AI)? According to Wikipedia, Artificial intelligence (AI), sometimes called machine intelligence, is intelligence demonstrated by machines, unlike the natural intelligence displayed by humans and animals. The term “artificial …