Google Ads Implements New Features to Boost Offline Sales October 15, 2020

In a move to help brick-and-mortar businesses find new ways to reach their audience in a pandemic-influenced market, Google has made several changes to its advertising platform, including a change to its Search Term Report. Now, Google is shifting its efforts to drive more offline sales, helping businesses with a brick-and-mortar store gain sales.  These efforts are based on insights …

Kroger Steps up to Compete with Amazon & Walmart September 21, 2020

Less than a month after goliath retailer Walmart announced their partnership with Shopify to create an online marketplace for vendors, Kroger has decided to get in on the action. Kroger will join Amazon and Walmart in offering an e-commerce platform where third-party sellers can reach new customers without much of the inventory risks associated with wholesale.  As demand for essential …