When it comes to e-commerce, you have to nail your product page. We know consumers are increasingly moving away from brick-and-mortar shopping and taking to the internet instead (especially in the era of COVID). Of course, this means potential customers can’t see, feel, or experience a product in person before making a purchasing decision. This is where the product page …

Everyone (and their cat) is on Instagram. Ever since being acquired by Facebook (who might have to sell IG soon) in 2012, the photo- and video-based social media platform has gained ground as a staple in our everyday lives. A Place to Discover Brands & Products In 2020, when social connections were few and far between, Instagram offered a space …

If Cyber Monday sales are any indicator, covid won’t be canceling the holidays this year. Despite many still struggling to make ends meet in the pandemic-damaged US economy, Cyber Monday saw the highest e-commerce sales in history. According to Adobe’s analysis of one trillion e-commerce site visits, sales reached a record-breaking $10.8 billion — a total that falls a bit …

As the future of TikTok in the United States remains uncertain, Instagram is continuing its efforts to combat the growing video platform — and get ahead of the Google Shoploop buzz. Beginning on Monday, Instagram allowed users to test shopping functionality within Instagram TV videos. They also plan to release shoppable Reels later in the year. As TikTok recently developed …

Black Friday is usually an exciting day of door-busting deals, stores bustling with customers, and people prepared to shop ‘til they drop. But, in all the complexity of 2020, signs are pointing to a much different-looking Black Friday than we’ve ever seen before. What will Black Friday 2020 look like? In recent years, there’s been a steady rise in the …