How to Make an Informative E-Commerce Product Page that Converts

When it comes to e-commerce, you have to nail your product page. We know consumers are increasingly moving away from brick-and-mortar shopping and taking to the internet instead (especially in the era of COVID). Of course, this means potential customers can’t see, feel, or experience a product in person before making a purchasing decision. This is where the product page …

Instagram for E-Commerce: 3 Easy Tips to Level-Up Your 2021 Strategy

Everyone (and their cat) is on Instagram. Ever since being acquired by Facebook (who might have to sell IG soon) in 2012, the photo- and video-based social media platform has gained ground as a staple in our everyday lives. A Place to Discover Brands & Products In 2020, when social connections were few and far between, Instagram offered a space …

Black Friday 2020: Most Consumers Won’t Shop Brick-and-Mortar

Black Friday is usually an exciting day of door-busting deals, stores bustling with customers, and people prepared to shop ‘til they drop. But, in all the complexity of 2020, signs are pointing to a much different-looking Black Friday than we’ve ever seen before. What will Black Friday 2020 look like? In recent years, there’s been a steady rise in the …