Apple and Facebook, two of the biggest power players in the tech space, are at odds over the upcoming iOS 14 update — and things are starting to get ugly. The update includes one specific new feature that Apple is calling App Tracking Transparency. It includes a pop-up asking users if they’d like to allow the apps on their device …
Two Things to Remember When Speaking with Ad Account Reps
If you have ever run ads on Facebook or Google, you’ve likely received an email like the one below: For the past several years, Google, Facebook, and now even Amazon “account reps” are reaching out to offer strategic advice on how to optimize your ad dollars on their platform. At first glance this offer for a free account check up …