Google Ads Implements New Features to Boost Offline Sales October 15, 2020

In a move to help brick-and-mortar businesses find new ways to reach their audience in a pandemic-influenced market, Google has made several changes to its advertising platform, including a change to its Search Term Report. Now, Google is shifting its efforts to drive more offline sales, helping businesses with a brick-and-mortar store gain sales.  These efforts are based on insights …