In a move to help brick-and-mortar businesses find new ways to reach their audience in a pandemic-influenced market, Google has made several changes to its advertising platform, including a change to its Search Term Report. Now, Google is shifting its efforts to drive more offline sales, helping businesses with a brick-and-mortar store gain sales. These efforts are based on insights …
Two Things to Remember When Speaking with Ad Account Reps
If you have ever run ads on Facebook or Google, you’ve likely received an email like the one below: For the past several years, Google, Facebook, and now even Amazon “account reps” are reaching out to offer strategic advice on how to optimize your ad dollars on their platform. At first glance this offer for a free account check up …