The world’s largest video platform is getting ready to capitalize on its highly engaged viewers. Earlier this week, Google announced that they plan to turn YouTube into a shopping platform. The platform stated that the goal is to turn YouTube’s videos into a catalog, allowing users to buy products directly from YouTube. This comes as an interesting pairing with their …
Instagram Reels: How Can You Use it in Your Marketing Strategy?
Last week, Instagram dropped Reels, a new way to record 15-second clips set to music. If this sounds a bit familiar — you’re right. As the potential TikTok ban looms over the US, Instagram has released their Reels feature, which may just take the trending app’s place — or, at least, it’ll try. Why is IG Getting in the Game? …