If Cyber Monday sales are any indicator, covid won’t be canceling the holidays this year. Despite many still struggling to make ends meet in the pandemic-damaged US economy, Cyber Monday saw the highest e-commerce sales in history. According to Adobe’s analysis of one trillion e-commerce site visits, sales reached a record-breaking $10.8 billion — a total that falls a bit …
Black Friday 2020 Results: Top 3 Insights on Consumer Trends
Going into Black Friday, expectations were scattered. But there was one resounding consensus: Just like the rest of 2020, Black Friday was going to look a lot different than previous years. Of course, that prediction was spot on. But what were the key differences between this year’s biggest shopping day and 2019? 1. E-Commerce Sales Soared With more consumers staying …