What Can We Learn from the Biggest Cyber Monday in History?

If Cyber Monday sales are any indicator, covid won’t be canceling the holidays this year. Despite many still struggling to make ends meet in the pandemic-damaged US economy, Cyber Monday saw the highest e-commerce sales in history. According to Adobe’s analysis of one trillion e-commerce site visits, sales reached a record-breaking $10.8 billion — a total that falls a bit …

Black Friday 2020 Results: Top 3 Insights on Consumer Trends

Going into Black Friday, expectations were scattered. But there was one resounding consensus: Just like the rest of 2020, Black Friday was going to look a lot different than previous years. Of course, that prediction was spot on. But what were the key differences between this year’s biggest shopping day and 2019? 1. E-Commerce Sales Soared With more consumers staying …