If Cyber Monday sales are any indicator, covid won’t be canceling the holidays this year. Despite many still struggling to make ends meet in the pandemic-damaged US economy, Cyber Monday saw the highest e-commerce sales in history. According to Adobe’s analysis of one trillion e-commerce site visits, sales reached a record-breaking $10.8 billion — a total that falls a bit …

Walmart is the latest to join the shoppable video content movement we’ve seen this year. In recent months, TikTok teamed up with Shopify to bring e-commerce to the app, Google announced their new influencer-based video shopping app, Shoploop and made moves to turn YouTube into a shopping platform. Now, Walmart is partnering with Tastemade to make it easy for consumers …

Black Friday is usually an exciting day of door-busting deals, stores bustling with customers, and people prepared to shop ‘til they drop. But, in all the complexity of 2020, signs are pointing to a much different-looking Black Friday than we’ve ever seen before. What will Black Friday 2020 look like? In recent years, there’s been a steady rise in the …