On the heels of TikTok’s 2020 rise to fame, Instagram has continuously made moves to keep up. From releasing Reels (a very TikTok-like feature) right in the middle of a potential TikTok ban being announced in the US, to expanding shoppable posts around the same time that TikTok partnered up with Shopify, Instagram has been feeling the heat to keep …

Last week, Instagram dropped Reels, a new way to record 15-second clips set to music. If this sounds a bit familiar — you’re right. As the potential TikTok ban looms over the US, Instagram has released their Reels feature, which may just take the trending app’s place — or, at least, it’ll try. Why is IG Getting in the Game? …