E-Commerce on Instagram: Product Shopping Tags Added to Reels December 11, 2020

On the heels of TikTok’s 2020 rise to fame, Instagram has continuously made moves to keep up. From releasing Reels (a very TikTok-like feature) right in the middle of a potential TikTok ban being announced in the US, to expanding shoppable posts around the same time that TikTok partnered up with Shopify, Instagram has been feeling the heat to keep …

Instagram Reels: How Can You Use it in Your Marketing Strategy? August 14, 2020

Last week, Instagram dropped Reels, a new way to record 15-second clips set to music. If this sounds a bit familiar — you’re right. As the potential TikTok ban looms over the US, Instagram has released their Reels feature, which may just take the trending app’s place — or, at least, it’ll try. Why is IG Getting in the Game? …