Three influencers look at their phones with the text "3 Reasons Your Brand Needs a Sample Group"

You know who your target audience is — but how do you keep your finger on the pulse of what they want? If you’re nailing meeting them where they’re at right now, that’s worth celebrating. But it also makes now the perfect time to position yourself to accommodate their needs as they, and your business, change.  As the world changes, …

On the heels of TikTok’s 2020 rise to fame, Instagram has continuously made moves to keep up. From releasing Reels (a very TikTok-like feature) right in the middle of a potential TikTok ban being announced in the US, to expanding shoppable posts around the same time that TikTok partnered up with Shopify, Instagram has been feeling the heat to keep …

If your brand is active on social media and is looking to attract new customers, developing an influencer strategy could be the right move. With the rise of instagram, we’ve seen a flood of social influencers appearing in our feeds. As social media continues to become the standard avenue of social connection, communication and inspiration, it’s no wonder influencer marketing …

As businesses continue to look for ways to connect with new audiences, influencer marketing presents a unique opportunity for brands that are active on social media. With the launch of new Facebook and Instagram features, like Reels, paid events and Facebook Shop, now could be the perfect time for your brand to kick off an influencer campaign.  What makes an …