On the heels of TikTok’s 2020 rise to fame, Instagram has continuously made moves to keep up. From releasing Reels (a very TikTok-like feature) right in the middle of a potential TikTok ban being announced in the US, to expanding shoppable posts around the same time that TikTok partnered up with Shopify, Instagram has been feeling the heat to keep …

TikTok grew exponentially in 2020, due largely to the global pandemic. In a time filled with isolation and solitude, the app offered a new way for people to connect. By September, a whopping 800 million worldwide users were posting or interacting with TikToks daily. Though the video content platform certainly had its trials this year, including contending against a ban …

As businesses continue to look for ways to connect with new audiences, influencer marketing presents a unique opportunity for brands that are active on social media. With the launch of new Facebook and Instagram features, like Reels, paid events and Facebook Shop, now could be the perfect time for your brand to kick off an influencer campaign.  What makes an …