Since 2003, LinkedIn has been a unique online space for professionals and businesses to connect and build influence. 17 years later, LinkedIn is home to around 675 million monthly users. Often acknowledged for its effectiveness as a recruiting platform, LinkedIn presents more than just job opportunities — it has also become a powerful opportunity-builder as a marketing tool for B2B …
Cold Email or Sponsored Messages on LinkedIn — Which is Better?
Recently, we were asked the question: Which technique will receive a better open rate for a B2B campaign — InMail or email? While the open rate on InMail is almost always better than cold email, open rate is just one factor to consider. Take the following into account when choosing where to run your B2B campaign. Open Rates We’ve seen …