With over 200 million users visiting at least one Business Profile each day, it’s no wonder Instagram has quickly become a go-to platform for businesses big and small. It solidified its popularity as an entertainment and social media app years ago. But, in the past year, we’ve also seen Instagram make moves toward becoming a popular e-commerce platform. In 2020, …

On the heels of TikTok’s 2020 rise to fame, Instagram has continuously made moves to keep up. From releasing Reels (a very TikTok-like feature) right in the middle of a potential TikTok ban being announced in the US, to expanding shoppable posts around the same time that TikTok partnered up with Shopify, Instagram has been feeling the heat to keep …