E-Commerce on Instagram: Product Shopping Tags Added to Reels December 11, 2020

On the heels of TikTok’s 2020 rise to fame, Instagram has continuously made moves to keep up. From releasing Reels (a very TikTok-like feature) right in the middle of a potential TikTok ban being announced in the US, to expanding shoppable posts around the same time that TikTok partnered up with Shopify, Instagram has been feeling the heat to keep …

The Psychology Behind Micro Influencers & Why You Should Be Using Them September 18, 2020

If your brand is active on social media and is looking to attract new customers, developing an influencer strategy could be the right move. With the rise of instagram, we’ve seen a flood of social influencers appearing in our feeds. As social media continues to become the standard avenue of social connection, communication and inspiration, it’s no wonder influencer marketing …