Everyone (and their cat) is on Instagram. Ever since being acquired by Facebook (who might have to sell IG soon) in 2012, the photo- and video-based social media platform has gained ground as a staple in our everyday lives. A Place to Discover Brands & Products In 2020, when social connections were few and far between, Instagram offered a space …
Instagram Expands Shoppable Posts
As the future of TikTok in the United States remains uncertain, Instagram is continuing its efforts to combat the growing video platform — and get ahead of the Google Shoploop buzz. Beginning on Monday, Instagram allowed users to test shopping functionality within Instagram TV videos. They also plan to release shoppable Reels later in the year. As TikTok recently developed …