LinkedIn, like most social platforms, saw immense growth in 2020. The professional networking platform has kicked off 2021 by releasing new statistics about usage. Their aim is to convince the B2B space that it’s never been a better time to invest marketing dollars into LinkedIn. Below, we explore a few of the key statistics. User Base Growth With many unexpectedly …

inmail

Recently, we were asked the question: Which technique will receive a better open rate for a B2B campaign — InMail or email? While the open rate on InMail is almost always better than cold email, open rate is just one factor to consider. Take the following into account when choosing where to run your B2B campaign. Open Rates We’ve seen …