Three influencers look at their phones with the text "3 Reasons Your Brand Needs a Sample Group"

3 Reasons Your Brand Needs a Sample Group

You know who your target audience is — but how do you keep your finger on the pulse of what they want? If you’re nailing meeting them where they’re at right now, that’s worth celebrating. But it also makes now the perfect time to position yourself to accommodate their needs as they, and your business, change.  As the world changes, …

The Psychology Behind Micro Influencers & Why You Should Be Using Them

If your brand is active on social media and is looking to attract new customers, developing an influencer strategy could be the right move. With the rise of instagram, we’ve seen a flood of social influencers appearing in our feeds. As social media continues to become the standard avenue of social connection, communication and inspiration, it’s no wonder influencer marketing …