2020 was a year filled with wrenches — wrenches thrown into our social lives, our budgets, and our marketing plans. Keeping an eye on the latest news, it looks like more wrenches are inbound for 2021 — especially for marketers. From the FTC’s lawsuit against Facebook, to Apple’s release of an iOS update that could complicate personalized advertising, we’re all …

It seems like every time we looked over our shoulders in 2020, more major news was barreling toward us. From the pandemic and all its economic and social impacts, to the election cycle, to the growth of major political and social movements — as marketers, most of us were left picking up the pieces of strategies we had at the …