Black Friday 2020 Results: Top 3 Insights on Consumer Trends

Going into Black Friday, expectations were scattered. But there was one resounding consensus: Just like the rest of 2020, Black Friday was going to look a lot different than previous years. Of course, that prediction was spot on. But what were the key differences between this year’s biggest shopping day and 2019? 1. E-Commerce Sales Soared With more consumers staying …