2020 was a year filled with wrenches — wrenches thrown into our social lives, our budgets, and our marketing plans. Keeping an eye on the latest news, it looks like more wrenches are inbound for 2021 — especially for marketers. From the FTC’s lawsuit against Facebook, to Apple’s release of an iOS update that could complicate personalized advertising, we’re all …
Instagram Reels: How Can You Use it in Your Marketing Strategy?
Last week, Instagram dropped Reels, a new way to record 15-second clips set to music. If this sounds a bit familiar — you’re right. As the potential TikTok ban looms over the US, Instagram has released their Reels feature, which may just take the trending app’s place — or, at least, it’ll try. Why is IG Getting in the Game? …