Walmart & Tastemade Collaborate on Shoppable Video Content for the Holidays

Walmart is the latest to join the shoppable video content movement we’ve seen this year. In recent months, TikTok teamed up with Shopify to bring e-commerce to the app, Google announced their new influencer-based video shopping app, Shoploop and made moves to turn YouTube into a shopping platform. Now, Walmart is partnering with Tastemade to make it easy for consumers …

Google Set to Turn YouTube into a Shopping Site

The world’s largest video platform is getting ready to capitalize on its highly engaged viewers. Earlier this week, Google announced that they plan to turn YouTube into a shopping platform. The platform stated that the goal is to turn YouTube’s videos into a catalog, allowing users to buy products directly from YouTube. This comes as an interesting pairing with their …