Walmart is the latest to join the shoppable video content movement we’ve seen this year. In recent months, TikTok teamed up with Shopify to bring e-commerce to the app, Google announced their new influencer-based video shopping app, Shoploop and made moves to turn YouTube into a shopping platform. Now, Walmart is partnering with Tastemade to make it easy for consumers …

Less than a month after goliath retailer Walmart announced their partnership with Shopify to create an online marketplace for vendors, Kroger has decided to get in on the action. Kroger will join Amazon and Walmart in offering an e-commerce platform where third-party sellers can reach new customers without much of the inventory risks associated with wholesale.  As demand for essential …