The world’s largest video platform is getting ready to capitalize on its highly engaged viewers. Earlier this week, Google announced that they plan to turn YouTube into a shopping platform. The platform stated that the goal is to turn YouTube’s videos into a catalog, allowing users to buy products directly from YouTube. This comes as an interesting pairing with their …

With millions of people choosing to cancel their traditional TV subscriptions this year, YouTube is continuing its goal of capturing video demand and budget. With over 2 billion logged-in monthly users, marketers can now target audiences at a more granular level thanks to Youtube’s new advanced contextual targeting feature.  Historically, YouTube has allowed marketers to target consumers based on their …