Google Set to Turn YouTube into a Shopping Site

The world’s largest video platform is getting ready to capitalize on its highly engaged viewers. Earlier this week, Google announced that they plan to turn YouTube into a shopping platform. The platform stated that the goal is to turn YouTube’s videos into a catalog, allowing users to buy products directly from YouTube. This comes as an interesting pairing with their …

Advanced Contextual Targeting Unveiled on Youtube

With millions of people choosing to cancel their traditional TV subscriptions this year, YouTube is continuing its goal of capturing video demand and budget. With over 2 billion logged-in monthly users, marketers can now target audiences at a more granular level thanks to Youtube’s new advanced contextual targeting feature.  Historically, YouTube has allowed marketers to target consumers based on their …