Google Ads Implements New Features to Boost Offline Sales
In a move to help brick-and-mortar businesses find new ways to reach their audience in a pandemic-influenced market, Google has ...
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Amazon Sponsored Video Changes the Way You Pay for Display Advertising
ICYMI - As part of Amazon’s push in the last year to bolster its self-service ad management platform, which has ...
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Advanced Contextual Targeting Unveiled on Youtube
With millions of people choosing to cancel their traditional TV subscriptions this year, YouTube is continuing its goal of capturing ...
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Kroger Steps up to Compete with Amazon & Walmart
Less than a month after goliath retailer Walmart announced their partnership with Shopify to create an online marketplace for vendors, ...
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The Psychology Behind Micro Influencers & Why You Should Be Using Them
If your brand is active on social media and is looking to attract new customers, developing an influencer strategy could ...
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Amazon Opens up Twitch for Programmatic Ads
Amazon is continuing to look for unique ways to help advertisers reach new customers. This month, the e-commerce giant began ...
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Are you getting emails from ad account reps?
Two Things to Remember When Speaking with Ad Account Reps
If you have ever run ads on Facebook or Google, you’ve likely received an email like the one below: For ...
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It’s Time to Use AI in Your Marketing Strategy
“[AI] is going to change the world more than anything in the history of mankind. More than electricity.” — Dr ...
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Everything You Need to Know About Google’s Changes to the Search Term Report
In digital marketing, access to reporting and results is crucial to optimizing performance. Analyzing this data is how you determine ...
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How to Use Storytelling in Your Content Marketing
Storytelling is one of the most powerful ways to breathe life into your brand. It’s a primary component of a ...
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Black Friday 2020: Most Consumers Won’t Shop Brick-and-Mortar
Black Friday is usually an exciting day of door-busting deals, stores bustling with customers, and people prepared to shop ‘til ...
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Facebook vs. Browser: Why Would Facebook Add Subscription Linking?
If you’re a user of Facebook News, you may have noticed the release of a new feature: Subscription Linking. What ...
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