Kroger Steps up to Compete with Amazon & Walmart
Less than a month after goliath retailer Walmart announced their partnership with Shopify to create an online marketplace for vendors, ...
The Psychology Behind Micro Influencers & Why You Should Be Using Them
If your brand is active on social media and is looking to attract new customers, developing an influencer strategy could ...
Amazon Opens up Twitch for Programmatic Ads
Amazon is continuing to look for unique ways to help advertisers reach new customers. This month, the e-commerce giant began ...
Are you getting emails from ad account reps?
Two Things to Remember When Speaking with Ad Account Reps
If you have ever run ads on Facebook or Google, you’ve likely received an email like the one below: For ...
It’s Time to Use AI in Your Marketing Strategy
“[AI] is going to change the world more than anything in the history of mankind. More than electricity.” — Dr ...
Everything You Need to Know About Google’s Changes to the Search Term Report
In digital marketing, access to reporting and results is crucial to optimizing performance. Analyzing this data is how you determine ...
How to Use Storytelling in Your Content Marketing
Storytelling is one of the most powerful ways to breathe life into your brand. It’s a primary component of a ...
Black Friday 2020: Most Consumers Won’t Shop Brick-and-Mortar
Black Friday is usually an exciting day of door-busting deals, stores bustling with customers, and people prepared to shop ‘til ...
Facebook vs. Browser: Why Would Facebook Add Subscription Linking?
If you’re a user of Facebook News, you may have noticed the release of a new feature: Subscription Linking. What ...
Is an Influencer Strategy Right for Your Brand?
As businesses continue to look for ways to connect with new audiences, influencer marketing presents a unique opportunity for brands ...
New Facebook Report: Insights for the Future of Your Business
On August 20, Facebook compiled insights from a set of reports. The reports consisted of data taken from surveys, third-party ...
LinkedIn Marketing Options for Your Brand
Since 2003, LinkedIn has been a unique online space for professionals and businesses to connect and build influence. 17 years ...

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