How to Use Paid Facebook Events as a Brand
As events are going digital during COVID-19, Facebook is creating a big opportunity for businesses to engage their customers in ...
Cold Email or Sponsored Messages on LinkedIn — Which is Better?
Recently, we were asked the question: Which technique will receive a better open rate for a B2B campaign — InMail ...
Instagram Reels: How Can You Use it in Your Marketing Strategy?
Last week, Instagram dropped Reels, a new way to record 15-second clips set to music. If this sounds a bit ...
People Are Changing Their Go-To Brands — But What Does this Mean for Your Brand?
Almost half of consumers have changed their brand preference during the pandemic. How can you position your brand to become ...
E-Commerce as Entertainment: Shoploop by Google Moves to Change Online Shopping
With the announcement of Shoploop, Google has officially added its name to the growing list of video-centric platforms making headlines ...
How Brands Like Burberry Are Changing Brick-and-Mortar Retail
Burberry is joining Nike and other large brands in testing social retail stores. The brand is taking the brick-and-mortar experience ...
Will The TikTok Ban Actually Happen and What To Do About it
Despite calls over the weekend to ban the popular social media app, it’s Monday afternoon on August 3, 2020 and ...
Lower Barriers for Small Businesses as Google Eliminates Commission Fees on Shopping Platform
Google is creating an easier path for sellers to be present across multiple channels. By removing its commission from “Buy ...
Walmart-Shopify Partnership Creates Opportunity for Brands With Shopify Stores
Walmart is in a position to have an advantage over Amazon as they continue to develop their online marketplace.Last month ...
Does a Subscription Model Make Sense for My Business?
In the past decade, subscription models have charmed us with everything from movie rentals to grocery and alcohol delivery. But ...
Social Media Marketing: Should I Take a Stance on Controversial Issues?
We live in a rapidly changing world — and every change is a trust-building exercise between brands and their audiences ...
6 Steps to Getting More Online Reviews
6 Steps to Getting More Online Reviews No matter your industry, reviews play a crucial role in establishing trust with ...
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